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October 21, 2008

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Wally Bock

Good, probing post, Deb. When downturns come a business needs to concentrate on two things: survive the downturn and position for the upturn that will follow.

Historically the way to the first goal has involved cost cutting. The three areas most likely to be affected have been advertising, training, and headcount. Today, with people's knowledge and relationships as a powerful source of competitive advantage you have to look very hard at the last two to determine if they are, in fact, true cost reductions.

When I consider the Yahoo layoffs, I want to ask two questions. What else have you done to improve the bottom line besides layoffs? And, how did you decide with people would be laid off?

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GA